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   FALL 2009 SBDC TRAINING SESSIONS

Course # 901      Protecting My Intellectual Property: What about Patents, Copyrights and Trademarks?

      Wednesday, October 7, 2009      6:30-8:30 pm      South Hall 338, SUNY Geneseo Campus

Everything you need to know about protecting your intellectual property using patents, copyrights and trademarks: what is intellectual property, what are patents, copyrights and trademarks and what are they used for, how does one apply for them, how long will they be in force, how much do they cost to get, etc. About two hours, materials provided. Instructor: Helen Zamboni, Esq., Underberg & Kessler, Rochester, NY

Course # 902      Hey! Young Entrepreneurs: What do YOU need to know?         

Wednesday, November 4, 2009           6:00-8:00 pm      Welles Hall 121, SUNY Geneseo Campus

If you are under the age of 23 and want to know about being an entrepreneur, or how to become one, this workshop is for you! Subjects covered include what is an entrepreneur, what are the prerequisites and character qualities needed to be successful, how do you finance a business, and what do you do to succeed after the door of your business is open, will be discussed. About two hours, materials provided.  Instructor: Richard Petitte, SBDC Advisor and SUNY Faculty member.

Course # 903      Market Potential: Is Demand Really Strong Enough to Support My New Business?

       Wednesday, October 14, 2009   6:30-8:30 pm      South Hall 338, SUNY Geneseo Campus

The first question any entrepreneur has to answer is what am I going to do? The second question is: will anyone buy what I’m selling? Come to this two-hour workshop and let a market research professional explain how he determines the market potential for a new business, and how you can use that information to assess your specific market. Measuring market potential is crucial to the success of new companies, and knowing what sales you can expect can reduce the risk of failure. All materials provided. Instructor: Dr. Paul Scipione, Professor Emeritus of Business

Course # 904      Starting a New Business: What Do I Need to Know for Success?

      Wednesday, October 28, 2009   6:30-8:30 pm      South Hall 338, SUNY Geneseo Campus

This two-hour workshop covers the waterfront about what to do to start a new business: filing a DBA, building a budget, marketing your product or service, advertising, public relations, hiring employees, business advisors, borrowing money, getting grants, paying sales tax, business and personal taxes, selecting a business to go into, and much more! Instructor:  Richard Barth, SBDC Director and successful business owner. Materials provided.

    Wednesday, October 21, 2009   6:30-8:30 pm      South Hall 338, SUNY Geneseo Campus

Selecting the right marketing tools for your business is critical for success. Find out what the tools are and how to use them effectively, including how to write an effective ad. Then let’s do what you want to do the least and get it out of the way: build a cash flow budget that will show you how to figure out how much money you will need to be successful. (This is a hands-on workshop you can really enjoy!) Instructor:  Richard Barth, SBDC Director and successful business owner. About two hours. Materials provided.