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  Purchasing Entire Geneseo Site

Licensing Program

SUMMARY

The names and marks of SUNY College at Geneseo are valuable assets and should be presented with dignity and taste, both internally and externally.  To monitor and control the use of its trade names and trademarks, SUNY Geneseo has joined the Colleges of Brockport, Buffalo State, Fredonia, and the University at Buffalo, in a 5-SUNY Campus Trademark Licensing Consortium.  The Consortium is headquartered at the University at Buffalo.The Consortium licenses companies and individuals to use the names and marks of Geneseo for retail, promotional, and internal use on a variety of products and service-related items.  The program includes examination of both the product and the design to be imprinted, ensuring Geneseo's campus trademarks, service marks and trade names are used appropriately and appear in association with quality production, promotions, and printed matter by campus and external users.  It is the responsibility of the supplier to obtain approvals of the product and design.All suppliers producing items utilizing campus marks or official College names must be licensed with the Consortium.  Suppliers producing items for commercial use are responsible for payment of royalty fees, currently set at 8%.

ORDERS FOR INTERNAL USE ON CAMPUS

Campus departments and organizations ordering products for internal use, and not intended for resale, are exempt from royalty fees.  For these types of orders, campus departments have the option of ordering from a currently licensed supplier or a new supplier.  All new suppliers will be issued a one-time Single Order Trademark License and encouraged to contact Licensing Resource Group (licensing@lrgusa.com) to learn how to become an official licensed supplier of SUNY Geneseo.  The Single Order Trademark License form is available through the Procurement Services Department.

MORE INFORMATION

For more information about the licensing program, please contact Rebecca Anchor, Director of Purchasing & Central Services, at (585) 245-5100 or anchor@geneseo.edu or visit the Consortium website at http://www.business.buffalo.edu/services/trademarks/.  Questions about design approval should be addressed to the Director of Design and College Publications, Brian Bennett, at (585) 245-5516 or bennettb@geneseo.edu.