South Hall 118B
1 College Circle Geneseo, NY 14454
B.S., M.B.A., D.B.A., University of Southern California
Advertising Council of Rochester
Rochester American Marketing Association
Fall 2016 Classes
MGMT 390: Strategic Management
A capstone course for business school majors emphasizing an integrated, total quality approach to organizational objectives, strategies, and policies. Through case studies and other managerial projec
ts, students learn and apply the processes of strategy formulation, implementation, and evaluation to best achieve an organization's goals. Prerequisites: Mgmt 300, Fnce 311, Mktg 331, and senior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business.
A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing functi
on; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace). Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Prerequisites: Junior or senior status.