South Hall 118B
1 College Circle Geneseo, NY 14454
B.S., M.B.A., D.B.A., University of Southern California
Advertising Council of Rochester
Rochester American Marketing Association
MGMT 331: Marketing
A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing function; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace). Prerequisites: Junior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business.