Office Hours

Tuesday/Thursday

12:45-2:15

 

Interests:

Marketing
 

Jeffrey Gutenberg

Associate Professor of Management

School of Business

South Hall 118B
1 College Circle
Geneseo, NY 14454
585-245-5669
gutenber@geneseo.edu

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Faculty Information

Education

  • B.S., M.B.A., D.B.A., University of Southern California

Affiliations

  • Advertising Council of Rochester
  • Rochester American Marketing Association
Fall 2016 Classes

MGMT 390:
Strategic Management

    A capstone course for business school majors emphasizing an integrated, total quality approach to organizational objectives, strategies, and policies. Through case studies and other managerial projec
    ts, students learn and apply the processes of strategy formulation, implementation, and evaluation to best achieve an organization's goals. Prerequisites: Mgmt 300, Fnce 311, Mktg 331, and senior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business.
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MKTG 331:
Marketing

    A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing functi
    on; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace). Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Prerequisites: Junior or senior status.
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