Office Hours

 

Interests:

Marketing
 

Jeffrey Gutenberg

Associate Professor of Management

School of Business

South Hall 118B
1 College Circle
Geneseo, NY 14454
585-245-5669
gutenber@geneseo.edu

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Faculty Information

Education

  • B.S., M.B.A., D.B.A., University of Southern California

Affiliations

  • Advertising Council of Rochester
  • Rochester American Marketing Association
Fall 2015 Classes

MKTG 331:
Marketing

    A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing functi
    on; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace). Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Prerequisites: Junior or senior status.
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