Office Hours

Tuesday/Thursday
12:45-2:15

 

Interests:

Marketing
 

Jeffrey Gutenberg

Associate Professor of Management

School of Business

South Hall 118B
1 College Circle
Geneseo, NY 14454
585-245-5669
gutenber@geneseo.edu

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Faculty Information

Education

  • B.S., M.B.A., D.B.A., University of Southern California

Affiliations

  • Advertising Council of Rochester
  • Rochester American Marketing Association
Spring 2015 Classes

MGMT 333:
Market Research

    An in-depth study of the fundamentals of marketing research, with emphasis on appropriate methods of survey research. Topics include the role of marketing research in achieving total quality managemen
    t; principles of research design and exploratory research; survey design and administration; and data analysis techniques. Prerequisites: MGMT 331 and ECON 205. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Offered every spring
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MGMT 390:
Strategic Management

    A capstone course for business school majors emphasizing an integrated, total quality approach to organizational objectives, strategies, and policies. Through case studies and other managerial projec
    ts, students learn and apply the processes of strategy formulation, implementation, and evaluation to best achieve an organization's goals. Prerequisites: MGMT 300, MGMT 311, MGMT 331, and senior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business.
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