Office Hours






Jeffrey Gutenberg

Associate Professor of Management

School of Business

South Hall 118B
1 College Circle
Geneseo, NY 14454

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Faculty Information


  • B.S., M.B.A., D.B.A., University of Southern California


  • Advertising Council of Rochester
  • Rochester American Marketing Association
Spring 2016 Classes

MGMT 390:
Strategic Management

    A capstone course for business school majors emphasizing an integrated, total quality approach to organizational objectives, strategies, and policies. Through case studies and other managerial projec
    ts, students learn and apply the processes of strategy formulation, implementation, and evaluation to best achieve an organization's goals. Prerequisites: Mgmt 300, Fnce 311, Mktg 331, and senior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business.
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MKTG 333:
Marketing Research

    An in-depth study of the fundamentals of marketing research, with emphasis on appropriate methods of survey research. Topics include the role of marketing research in achieving total quality manageme
    nt; principles of research design and exploratory research; survey design and administration; and data analysis techniques. Restricted to School of Business majors. Others may seek permission from the School of Business. Prerequisites: MKTG 331 and ECON 205 and junior or senior status. Offered every spring
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