Spring 2014
Office Hours:

Tuesday/Thursday: 12:45-2:15 p.m.

 

Interests:

Marketing
 

Jeffrey Gutenberg

Associate Professor of Management

School of Business

South Hall 118B
1 College Circle
Geneseo, NY 14454
585-245-5669
gutenber@geneseo.edu

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Faculty Information

Education

  • B.S., M.B.A., D.B.A., University of Southern California

Affiliations

  • Advertising Council of Rochester
  • Rochester American Marketing Association
My Classes

MGMT 331:
Marketing

    A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing function; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace). Prerequisites: Junior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business.