Fall 2014 Office Hours


2:00-3:45 PM



Market Research


Paul Scipione

Lecturer; Senior Research Scholar

School of Business

South Hall 117A
1 College Circle
Geneseo, NY 14454

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Faculty Information


  • B.S., SUNY Geneseo
  • M.S., SUNY Buffalo
  • Ph.D., Rutgers University

Research Interests

Dr. Scipione's research interests are in the area of Market Research.

Publications and Professional Activities

  • Scipione, P. (2013). "The Use of Gravity Models to Simulate Consumer Behavior and Delineate Market Center Radii).” Presentation to Graduate Programs in Geography, Business and Economics, SUNY Buffalo, Buffalo, NY.


  • Advertising Research Association
  • American Association for Public Opinion Research
  • American Marketing Association
  • American Psychological Association
  • Society for Consumer Psychology
Fall 2014 Classes

INTD 105:
Wrtg Sem:Affluence in America

    Writing Seminar is a course focusing on a specific topic while emphasizing writing practice and instruction, potentially taught by any member of the College faculty. Because this is primarily a course
    in writing, reading assignments will be briefer than in traditional topic courses, and students will prove their understanding of the subject matter through writing compositions rather than taking examinations.
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MGMT 333:
Marketing Research

    An in-depth study of the fundamentals of marketing research, with emphasis on appropriate methods of survey research. Topics include the role of marketing research in achieving total quality managemen
    t; principles of research design and exploratory research; survey design and administration; and data analysis techniques. Prerequisites: MGMT 331 and ECON 205. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Offered every spring
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