OFFICE HOURS, SPRING 2014

  • T 2:30-4:30 pm in Doty 303D

  • W 11:30 am-12:30 pm
  • & by appointment

 
 

Mary L. Mohan

Professor

Communication

Blake B 115
1 College Circle
Geneseo, NY 14454
585-245-5228
mohan@geneseo.edu

Mohan 2011

Mary Mohan has been a member of the Geneseo faculty since 1987.

Faculty Information

Education

  • Ph.D., Kent State University (1988)

Research Interests

Her current research, creative activity and professional consultation is in the area of integrated marketing communications and place branding. Dr. Mohan and her students have worked on numerous service learning projects in the South Wedge, Charlotte and Maplewood neighborhoods of Rochester, Geneva, NY and village Main Streets in Livingston and Wyoming counties. Dr. Mohan has also taught Geneseo’s Western Humanities II abroad in Paris, Belgium and Normandy.

Publications and Professional Activities

  • Strategic Place Branding: Facilitating Identity Transformation in Urban and Rural Contexts in Journal of Integrated Marketing Communications. 2011.
  • Place Branding: An Emerging Strategy to Rescue Main Street. Journal of Integrated Marketing Communications Review. 2009.
  • Dr. Mohan is the author of Organizational Communication and Cultural Vision: Approaches for Analysis - SUNY Press.
     

    Awards and Honors

    • James and Julia Lockhart Supported Professorship for Research/Creative Endeavors 2010 – 2013
    • Carol and Michael Harter Faculty Mentoring Award 2001

Affiliations

  • Public Relations Society of America (PRSA)
  • International Communication Association (ICA)
  • American Marketing Association
  • International Association of Business Communicators (IABC)
My Classes

COMN 200:
Theory & Prac-Public Relations

    This course is designed to introduce the student to the principles of public relations. It includes analyses of methods of building good will and obtaining publicity, and processes of influencing public opinion. Communications media are studied as utilized in contemporary public relations programs. Offered every year

COMN 341:
Public Relations Case Problems

    Analysis and composition of case studies based upon typical public relations problems in industry, labor, education, government, social welfare, and trade associations. Specific consideration will be given to the planning and preparation of communication materials for various media and application of public relations techniques. Prerequisites: COMN 200 or permission of instructor. Offered every spring

COMN 346:
Conflict,Negotiation&Mediation

    This course focuses on the nature of conflict in a variety of relational contexts. A combination of theory and application assists students in mastering skills of dispute resolution and management of conflict. Special emphasis is placed on analyzing and understanding conflict in our lives. Case studies and simulations facilitate the learning of strategies and tactics used in the processes of bargaining, negotiation and mediation. Prerequisites: Junior or senior standing or permission of instructor. Offered every year