OFFICE HOURS, FALL 2014

  • T 1:00-3:00 pm in DOTY 303D
  • W 11:30 am-12:30 pm in BLAKE B
  • & by appointment
 
 

Mary L. Mohan

Professor

Communication

Blake B 115
1 College Circle
Geneseo, NY 14454
585-245-6328
mohan@geneseo.edu

Mohan 2011

Mary Mohan has been a member of the Geneseo faculty since 1987.

Faculty Information

Education

  • Ph.D., Kent State University (1988)

Research Interests

Her current research, creative activity and professional consultation is in the area of integrated marketing communications and place branding. Dr. Mohan and her students have worked on numerous service learning projects in the South Wedge, Charlotte and Maplewood neighborhoods of Rochester, Geneva, NY and village Main Streets in Livingston and Wyoming counties. Dr. Mohan has also taught Geneseo’s Western Humanities II abroad in Paris, Belgium and Normandy.

Publications and Professional Activities

  • Strategic Place Branding: Facilitating Identity Transformation in Urban and Rural Contexts in Journal of Integrated Marketing Communications. 2011.
  • Place Branding: An Emerging Strategy to Rescue Main Street. Journal of Integrated Marketing Communications Review. 2009.
  • Dr. Mohan is the author of Organizational Communication and Cultural Vision: Approaches for Analysis - SUNY Press.
     

    Awards and Honors

    • James and Julia Lockhart Supported Professorship for Research/Creative Endeavors 2010 – 2013
    • Carol and Michael Harter Faculty Mentoring Award 2001

Affiliations

  • Public Relations Society of America (PRSA)
  • International Communication Association (ICA)
  • American Marketing Association
  • International Association of Business Communicators (IABC)
Fall 2014 Classes

COMN 200:
Theory & Prac-Public Relations

    This course is designed to introduce the student to the principles of public relations. It includes analyses of methods of building good will and obtaining publicity, and processes of influencing publ
    ic opinion. Communications media are studied as utilized in contemporary public relations programs. Offered every year
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COMN 346:
Conflict,Negotiation&Mediation

    This course focuses on the nature of conflict in a variety of relational contexts. A combination of theory and application assists students in mastering skills of dispute resolution and management of
    conflict. Special emphasis is placed on analyzing and understanding conflict in our lives. Case studies and simulations facilitate the learning of strategies and tactics used in the processes of bargaining, negotiation and mediation. Prerequisites: Junior or senior standing or permission of instructor. Offered every year
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COMN 349:
AdIsPr&PrfCm:Comm Id&WellBeing

    This course focuses on a topic or related group of topics relevant to personal and professional communication. Personal and professional communication research will be applied and discussed. The cou
    rse integrates both theories and practical applications. May be taken more than one time but only under different subtitles. Prerequisites: Completion of all Required Courses in the Personal and Professioinal Communication track (i.e., COMN 102, COMN 103, COMN 160, COMN 248) or permission of the instructor. Offered every year
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