Friday, April 8, 2005

News Media: For more information, please contact Mary E. McCrank in the

SUNY Geneseo Office of Communications and Publications at

(585) 245-5516 or mccrank@geneseo.edu

Drunk Driving Prevention "Save a Life Tour!"

at SUNY Geneseo Wednesday, April 13

The "Save A Life Tour!" – a state-of-the-art, interactive driving simulation that can impact decision making by allowing people to experience first-hand how alcohol impairs driving skills – will make a stop at the State University of New York at Geneseo campus from 10 a.m. to 4 p.m. Wednesday, April 13 on the first floor of the Mary Jemison Dining Hall.

All participants in the "Save A Life Tour!" – a drunk driving prevention through education program – begin the experience sober as "witnesses" of other drivers’ bad judgment and deteriorating driving skills as a result of alcohol consumption. Two additional large screen displays reveal what each driver sees, the face of the driver, a helicopter view of the driver’s vehicle in traffic, and an indicator level of the driver’s impairment as it gradually worsens. As it often happens in real life, the driver usually ends in a serious accident. Each participant is served with a simulated citation as a powerful reminder of driving under the influence.

The tour provides a strong visual and story opportunity for the media. To view TV news coverage of the tour in other cities, and for more information about the tour, go to http://www.savealifetour.net/.

The "Save A Life Tour!" is brought to SUNY Geneseo as a collaborative effort of the Undergraduate Student Association, Campus Auxiliary Services, Health Guards, Center for Community, and College Union and Activities. It is sponsored, in part, by the Undergraduate Student Association and the Division of Student and Campus Life.

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