For Immediate Release—Thursday, July 13, 2006


Mary E. McCrank

Media Relations Officer

(585) 245-5516

M. Eve Elzenga appointed Director, Major Giving

for SUNY Geneseo

GENESEO, N.Y.—M. Eve Elzenga of Rochester has been appointed Director, Major Giving for the State University of New York at Geneseo.

Elzenga has an extensive career in higher education development, as well as marketing, communications and journalism. She most recently was vice president of marketing and community relations for the Rochester Public Library. Before that, she served as director of development for the University of Rochester's College of Arts, Science and Engineering and director of major gifts for the William E. Simon Graduate School of Business Administration.

Elzenga, who grew up on a farm in Scottsville, N.Y., has an affinity to the Genesee Valley, which she says are "part of my roots." As an undergraduate student at SUNY Geneseo, she minored in the history of the Genesee Valley and researched one of the houses at the Genesee Country Village & Museum in Mumford, N.Y.

Elzenga received her A.A.S. degree in advertising and communications from SUNY's Fashion Institute of Technology in New York City, her bachelor's degree in history in 1976 from SUNY Geneseo and her master's in library science in 1979 from SUNY Geneseo. In addition, in 2002 she completed a special certificate course in entrepreneurship at the William E. Simon Graduate School of Business Administration.

Elzenga worked for the Rochester Public Library system from 1983-1994 while also writing free-lance feature and fashion articles for the Democrat and Chronicle's former Upstate Magazine. After that, she worked as a free-lance public relations consultant, with a client list that ran the gamut, including St. John Fisher College, Chase Lincoln First Bank, the Al Sigl Center and Xerox Corp. She then became a restaurant reviewer for the Maine Sunday Telegram in Portland, Maine. While in Maine, Elzenga made the transition from media to higher education by accepting a job in 1994 as assistant director of corporate relations for the University of Southern Maine. At the institution, she was promoted to director of corporate and foundation relations and director of special events for the university's 21st Century Campaign, working in the office of the president. She moved back to Rochester in 2000 to join the University of Rochester.

Elzenga has been involved with her alma mater throughout the years. A founding member of the Friends of the Milne Library, she also is a member of the College's Heritage Society because she believes in giving back to the College. She began work at Geneseo July 5.

"It's a joy and privilege to return to Geneseo in a supporting role. Geneseo alumni are interesting, engaged citizens of the world. I can't wait to go out and get to know lots of them. Alums will help the College in so many ways—financially and with their time and talent and networks—and they are just waiting to be asked. My challenge is to match their passions with College needs. This is work I love to do."

Elzenga brings with her into this role a breadth of experience in development work, including prospect management, research and development, solicitation and stewardship of major gifts, corporate and foundation relations, annual giving programs and alumni relations, said Kim Faber, director of annual giving for the college.

"Eve's success in development, especially with major gifts, and the fact she has dual degrees from Geneseo is a win-win for our department. Her genuine love of this College and her career accomplishments will serve this division well as we embark on our ambitious goals."

A resident of Highland Park's Bellevue Neighbors neighborhood, Elzenga enjoys gardening.