This Syllabus is tentative and is subject to change.
spring 2010 syllabus
Class 1 - Essentials of Entrepreneurship
- Entrepreneurial Characteristics
- Rewards and Drawbacks / Costs and Benefits
- Rational for a Business Plan
- Business Plan Outline
Class 2 - Business Ownership Forms
- Advantages / Disadvantages of Ownership Forms
- Sole Proprietorship
- Partnership
- Corporations ("C" Corp, "S" Copr, LLC)
- Steps for a Start-Up
- Your Business Name and Logo
Class 3 - Product Service and Market Analysis/Strategy
- Products vs. Service
- What are you selling?
- Who is your target market?
- Market Segmentation/Techniques
- Market Research for the Small Business
- Defining your "niche"
Class 4 - Major Competitors and Location
- Identifying your competitors
- Creating an edge over your competition
- Selecting a location
- Leasing a Building
- Zoning
Class 5 - Pricing for Profit
- Elements of Pricing
- Pricing Strategies
- Pricing Objectives
- Pricing Your Product/Service
- Sales Forecasting
Class 6 - Insurance and Financing
- Terminology
- Types of Insurance
- Bonding
- Equity vs. Debt Financing
- Sources of Funding
- Credit Worthiness
- Personal Finiancial Planning
Class 7 - Start-up Costs and Financial Statements
- Table of Start-up Costs
- Capital Equipment List
- Cash Flow Projections
- Balance Sheet
- Profit and Loss Statement
- Break Even Analysis
- Deviation Analysis
- Financial Ratios
Class 8 - E-Commerce and Web Development
- Guest Speakers
Class 9-Promotion and Advertising/Marketing Strategies and Techniques
- Purpose
- Elements of Promotion
- Budgeting for Advertising
- Evaluation of Effectiveness
- Building Bridges to your Customers
- Key Ingerients for Quality Service
Class 10 - Personnal and Management
- Organization and Management
- Human Resource Management
- Resume Purpose and Example
- Employee Handbooks
- Executive Summary