GOLD Leadership Program

Media Literacy: Become a Media Critic

A GOLD Workshop Program

The "alternative" press can mean many things to different people.  Some view it as a check on the mainstream media.  Others see alternative media as a small group of disenfranchised voices.  Whether liberal or conservative, radical or libertarian, there is a medium to send a particular message.  This can be as simple as a newspaper column, a magazine article, or a web site.  This workshop is designed as an introduction to becoming "media literate" and provides a glimpse into the world of the alternative press resources available on the web, as well as enabling users to evaluate and analyze the resources they find, in light of objectivity, accuracy, and authority of sources. We will look at and examine the many sources of alternative media available on the web:  newspapers, magazines, political satire, radio, weblogs, organizational websites, and databases.  Also, we will discover ways to find these sources of alternative media through online indexes, web portals, and print publications.  Finally, we will discuss ways to evaluate and judge alternative press resources, so you can become information and media literate citizens.

 

Outcomes


Become well informed in matters of media coverage.
Be aware of your everyday contact with the media and its influence on lifestyle, attitudes, and values.
Apply the keys to interpreting media messages to derive insight into media messages.
Develop a sensitivity to programming trends as a way of learning about the culture.
Keep abreast of patterns in ownership and government regulations that affect the media industry.
Consider the role of the media in individual decision making.

5 Key Questions of Media Literacy


1. Who created this message?
2. What creative techniques are used to attract my attention?
3. How might different people understand this message differently from me?
4. What values, lifestyles and points of view are represented in, or omitted from, this message?
5. Why is this message being sent?


5 Core Concepts of Media


1. All media messages are ‘constructed.’
2. Media messages are constructed using a creative language with its own rules.
3. Different people experience the same media message differently.
4. Media have embedded values and points of view.
5. Most media messages are organized to gain profit and/or power.

Source: "MediaLit Kit." Center for Media Literacy. Retrieved 2 October, 2006. http://www.medialit.org/pdf/mlk/14A_CCKQposter.pdf

Contact Me | ©2006 Kate Pitcher