Propaganda

Propaganda
"The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause. Also, material disseminated by the advocates or opponents of a doctrine or cause." Source: yourDictionary.com. Accessed 25 October 2006.
Techniques 1. Bandwagon This technique tries to persuade everyone to join in and do the same thing. 2. Testimonial An important person or famous figure endorses a product. 3. Transfer Good feelings, looks, or ideas transferred to the person for whom the product is intended. 4. Repetition The product name or keyword or phrase is repeated several times. 5. Emotional Words Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer. 6. Name-calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind. 7. Faulty Cause and Effect Use of a product is credited for creating a positive result. 8. Compare and Contrast The viewer is led to believe one product is better than another, although no real proof is offered.
PRACTICE You decide... Hallmark ad Campaign ad: crime GOP Republican National Committee John Kerry Global warming Stem cell research
Tools... Propaganda definition (SourceWatch) Society of Professional Journalists