DR.
MARY ELLEN ZUCKERMAN
Home Office
(585) 442-0647 (585)
245-5986
mzuckerman@rpa.net
waller@geneseo.edu
Fax: (585)-245-5467
Ph.D. – History -
1987
M.B.A. -
1982
B.A.
– 1976
Professor,
School of Business 1999-present
Dean,
Responsible for operation of School comprised of 19
faculty, 3 staff, 650 business majors and 100 business minors. Oversee
strategic planning, budget, fundraising, curriculum, student and faculty
recruitment, external relations and communication activities. Oversee
activities of Center for Women and Business,
Selected Initiatives and Accomplishments:
·
Led
·
Established Masters in Accounting program
(2004-2005).
·
Oversaw two highly successful Economics program reviews
(2003, 2008).
·
Created “slot” courses to allow
flexibility and responsiveness to business world.
·
Oversaw update of curriculum to add more
quantitative and computer skills (2006-2008).
·
Oversaw development of numerous extracurricular
activities, including funded business plan competition, speaker series through
·
Instituted Annual Performance Planning program.
·
Worked collaboratively with faculty to develop
School’s Strategic Charter.
·
Created Business Advisory Council Faculty
Excellence Awards.
·
Put in place flexible teaching program, allowing
one course reduction for research.
·
Led successful efforts to raise money targeted
at strategic needs of the School, including the following:
·
Business Advisory Council Faculty Development
Fund
·
David Martin Supported Professorship
·
Greg Sanders student activity fund
·
Funding and creation of new Women and
·
External funding for selected courses
·
Funding for development of an integrated
business case
·
Funding for Internationalization of the
curriculum
·
Insurance careers program funding
·
Student Managed Investment Fund
·
Annual Business Plan competition.
·
Successfully managed and gained involvement of
25-30 person Business Advisory Council.
·
Established and managed Alumni Connections
Council (alumni 10 years or less).
·
Established and managed External Advisory Board
for Center for Women and Business.
·
Established and managed External Advisory Board
for Student Managed Investment Fund.
· Chair, Search Committee for school of Education Dean, 2004-2005.
·
Co-chair and member of college-wide Faculty
Roles and Rewards committee, yielding report with comprehensive recommendations
(2002-2004).
·
·
Member, College Middles States Committee.
Co-chair of report section on Assessment.
Associate
Professor,
Assistant
Professor,
Teaching Areas: Principles of Marketing, Marketing Research,
Organizational Behavior, Internship Supervision.
Visiting
Associate Professor, Faculty of Management
1990-1991
Research Fellow
1989-1990
·
Advisory
Committee member to Finger Lakes Community College Dept. of Business, 2008.
·
Mid-Atlantic
Association of Colleges of Business Administration Executive Committee
(MAACBA), 2002-2007.
·
President,
2005-2006.
·
Program
Chair, 2004-2005.
·
President,
·
Susan
B. Anthony & the Struggle for Women’s Rights,” conference at
·
Rochester Business Hall of Fame Selection
Committee, 2001-2006.
·
Advisory Committee member to
· Executive Marketing Council Member, 1998-1999.
· Berkshire Conference on Women’s History Local Arrangements Committee Member, 1998-1999.
·
President,
· Council Member, National AMA Collegiate Activities Committee, 1989-1992.
·
Judge, AMA Collegiate Chapter Annual Reports
Competition, 1988-1990.
·
Board of Directors,
·
Chair, Collegiate Relations Committee,
·Co-chair, Community
Relations Committee,
·
Co-organizer, Marketing Mentors Program,
·
Consultant, Total Quality Management for Public
Sector and Governmental Agencies.
·
Consultant, Marketing Research Projects. Designing, analyzing and
writing reports for quantitative and qualitative projects.
·
Reviewer, Business History Review, 1999,
2000, 2002.
·
Editorial Board of Journal of Magazines and
New Media Research, 1999, 2000.
· Expert Witness testimony on the magazine industry for Magazine Publishing Association before U.S. Postal Commission, Fall 1995.
·
Reviewer, Journal of Consumer Research. Journal
of Macromarketing,
Marketing History Conference.
·
Chair,
Search Committee for Director,
·
Liaison for
·
Member,
Middle States Periodic Review Report Committee, 2005-2006
·
Member,
Susan B. Anthony commemoration planning Committee at SUNY Geneseo,
2005-2006.
·
Chair, Search Committee for Dean,
·
External
person on Political Science Search (2004), Math Search (2006).
·
Co-Chair College Faculty Roles and Reward Committee,
2003-2004, member 2002-2003.
·
College Resource Development Team, 2002-2003.
·
Freshman Convocation Speaker (2003).
·
College PDQWL Awards Committee, 1998-2003.
·
Co-Chair, College-wide Assessment Committee,
2000-2002.
·
Member, Middle States Committee, 2000-2002.
· Chair,
·
Advisor, Geneseo Student Marketing Club,
1998-1999.
·
·
Reviewer for development of English 205 Exam,
Spring 1998.
·
·
Women’s Studies Advisory Council,
1997-1998.
·
Member, Political Science Department Search
Committee, 1997-1998, 2004-05.
·
·
College Research Council, 1989-1997, Chair
1995-96.
· Outside Department Reviewer for SUNY Geneseo Communications, Political Science and History Departments, 1995, 1996, 1997.
·
·
Director,
·
Chair, College Senate Research Committee, 1989.
·
Advisor, Geneseo, AMA Student Club, 1985-1988.
·
Treasurer,
·
College Women's Committee, 1987-1989.
·
College Academic Affairs Committee, 1987-1989.
·
College Affirmative Action Committee, 1987-1988.
·
School of Business Long-range Planning
Committee, 1987-1988.
·
·
·
COMMUNITY
SERVICE
·
Regular
participant in Rochester Interfaith Hospitality Network (RAIHN) program (2005,
2006, 2007, 2008, 2009).
·
Two-time Odyssey
of the Mind coach (2001, 2002).
SUNY
Excellence in Faculty Service Award, 2006.
Co-Awardee on grant from Rochester International
Development Corporation, 2005-2007.
Athena
Award Nominee (Business Woman), 1999-2000, 2002-2003.
Visiting
Professor, in the Advertising Educational Foundation program, at
Time Inc., Summer 1996.
Mid-Career
Summer Fellowship, Geneseo Foundation, 1994, funding research on
women in advertising.
Spencer
Foundation Grant, 1992-1994, funding "Educating Women:
Gertrude Battles Lane and the Women's Home Companion."
Selected
to be in Who's Who in the East, 24th edition, Marquis Who's
Who.
Gannett
Center for Media Studies Research Fellowship,
1989-1990 academic year, to research book on popular women's magazines.
Nuala Drescher
Leave Award, 1989-1990 academic year, funding leave and
research for the year, supplementing Gannett Fellowship.
NEH
Travel to Collections Grant Summer 1989, funding travel
to Library of Congress for research on history of women's magazines.
PDQWL
Travel Grant Award (SUNY Union) Summer 1989, funding travel to do
research the J. Walter Thompson Ad Agency archives in
Geneseo
Foundation Grant, Spring 1989, funding research assistance for
completion of annotated bibliography.
American
Marketing Association Faculty Advisor Research Grant,
Summer, 1988, funding travel for research on the history of marketing research.
Geneseo
Foundation Grant, Spring, 1987, funding travel to Advertising
History Archives in
“Training Women as Leaders: Are Women Only or Women-Men Experiences More Effective?” Roundtable facilitator (with B. Morrow, R. Schwartz and M. Allisandreaello) at Learning Leadership; 3rd Annual Women as Global Leaders Conference, March 2008, Dubai, UAE.
“Entrepreneurial Programming in Business Schools,” Panel Moderator, Mid-Atlantic Association of Colleges of Business Administration (MAACBA) Fall 2007.
“Fundraising as
a
“An
Academic/Business Collaboration; the
“The Integrated Business Curriculum,” Panel Moderator, Mid-Atlantic Association of Colleges of Business Administration (MAACBA), Fall 2005.
“Entrepreneurship
Across the Disciplines,” presented at the Kauffman Consortium,
“Faculty Development, Retention and Retirement,” Panel Moderator, Mid-Atlantic Association of Colleges of Business Administration (MAACBA), Fall 2004.
“AACSB
Assessment Strategies,”
“Team
Learning”, Moderator, SUNY Geneseo, Teaching and
“Enrollment
Control and Faculty Shortages,” Associate Dean’s
Conference, AACSB, Fall 2002.
“Branding
the
“Student
Retention,” Undergraduate Curriculum Conference, AACSB, Fall
2001.
“Marketing
Segmentation,” at Marketing Boot Camp, Rochester AMA, 2000.
“Making
Use of Your Fellowship,” Freedom Forum Media Studies
Center, September 1992.
“Managing
Diversity: We’re All in this Business Together,” SUNY
Plattsburgh, May 1991.
Michael Jensen Leadership Program, Simon School of Business, University of Rochester,
2007.
Management
Leadership Education workshop (MLE), Harvard University School of Education, June
2003.
AACSB workshops on accreditation maintenance and new
AACSB standards, curriculum innovation and development activities, 1999-present
SUNY
Women’s Studies Council Curriculum Diversification Project, training
workshop, Summer 1989.
Theory
and Practice of Biography, NYU Humanities Seminar for
Visiting Scholars, Fall 1988.
Advanced
Research Methods,
Applications
of Economic Analysis to Historical Problems,
National Endowment for the Humanities Summer Seminar, 1987.
A
History of Popular Women’s Magazines in the U.S.
(Greenwood Press, 1998).
Information
Sources in the History of Popular Women's Magazines
(Greenwood Press, 1991).
The
Magazine In America, co-authored with John Tebbel
(Oxford University Press, 1991).
“The
Mommy Track”: Impact of Family Life on Women in the Professorate,” co-authored with Mary Carsky
and Ellen Kennedy, in Women and Work. A Handbook, Paula J. Dubeck and
Kathryn Borman, eds., Garland Publishing, Inc., 1996.
"From
Educated Citizen to Educated Consumer: The Good Citizenship and Pro-Advertising
Campaigns in the Woman's Home Companion, 1920-1934," American
Periodicals, Fall 1995.
"McCall's,"
"Family Circle," "Woman's Day," in Women's
Periodicals in the United
States, Kathleen L. Endres and Therese L. Lueck, eds.,
"Feminist
Theory and Consumer Research: New Approaches,"
co-authored with Mary Carsky, in Advances in
Consumer Research, John Sherry and Brian Sternthal,
eds., 1991.
"Pathway to
Success: Gertrude Battles Lane and the Woman's Home Companion," Journalism
History (Winter 1989).
"Gertrude
"Magazines:
General History," "Gertrude
"In
Search of Gender Differences in Marketing Communication: An Historical/
Contemporary Analysis," co-authored with Mary Carsky, in Proceedings of the Gender and Consumer
Behavior Conference, June 1991.
"Advertising
Copywriting, 1911-1940: Did Gender
Make a Difference?"
co-authored with Mary Carsky, in Proceedings
of the Fifth Annual History of Marketing Conference, April 1991.
"The
Federal Trade Commission in Historical Perspective,"
in Marketing and Advertising Regulation: The Federal Trade Commission in the
1990's, Patrick Murphy and William Wilkie, eds.
Notre Dame, Indiana:
"Contributions
of Women to
“Marketers
as Communicators: A Comparative Analysis,”
co-authored with Frank Krohn, Phil Ricci and Chris
Taylor, Proceedings of the Atlantic Marketing Conference, Fall 1990.
“Workstyles of Marketing Educators Revisited: A Comparative
Analysis of Males and Females,” co-authored with Mary Carsky and Ellen Kennedy, in Proceedings of the Atlantic
Marketing Conference, Fall 1990.
“Perspectives
on Women in Marketing Education: A Comparison of the Career Paths of Male and
Female Marketing Educators,” co-authored with Mary Carsky and Ellen
Kennedy, in Proceedings
of the Academy of Marketing Science, Spring 1990.
“Women
Marketing Educators: Interests, Productivity and Satisfaction,”
co-authored with Mary Carsky and Ellen Kennedy, Journal of Marketing
Education, Spring 1990.
“Attitude
Differences of Student and Professional AMA Members: A Potential Communication
Problem,” co-authored with Frank Krohn,
College Student Journal, January
1990.
"’Old
Homes in a City of Perpetual Change':
The Women's Magazine Industry, 1890-1917," Business
History Review, Winter 1989.
"Marketing
the Women's Journals, 1873-1900," Business and Economic
History, William J. Hausman, ed., volume 18, 2nd
series, Fall 1989.
"Agencies,
Entrepreneurs, and Media Owners:
Market Research in the Twenties and Thirties," Proceedings
of the 11th Annual American Marketing Association Collegiate
Conference, Spring 1989.
“The
Business Side of Media Development: Women’s Magazines in the Gilded
Age,” in Essays in Economic and Business History,
Edwin J. Perkins, Editor, Vol.II, 1989.
"Vera
Connolly: Progressive Journalist," Journalism History
15:2-3 Summer Autumn 1988.
"’Preconceived
Notions' and the Historian's Dilemma:
Market Research by Women's Magazine Publishers in the Interwar
Years," Proceedings of the Fourth Annual History of
Marketing Conference, May 1989.
"Standards,
Values and Ethics in the Marketing Curriculum: An Experiential Approach,"
co-authored with Therese Riordan, Proceedings of the Association of
Marketing Educators' Conference, 1988.
"Aspects
of Early Market Research, 1879-1917: An Overview," in Proceedings
of American Marketing Association 1988 Winter Educators' Conference,
February, 1988.
"Selling
Mrs. Consumer: The Role of Women's Magazines in the Development of
Advertising," Proceedings of Third Annual History of
Marketing Conference, April, 1987.
Review of Magazines
for Millions: Gender and Commerce in the Ladies’ Home Journal and The
Saturday Evening Post, 1880-1910, in Business History Review,
1995.
Review of Telling
the Untold Story, American
Journalism, 1993.
Review of The
Kenyon Review, 1939-1970 A Critical History, in American
Periodicals, Vol.1, No. 2, 1992.
Review of "Selling
the Goods: Origins of American Advertising, 1840-1940" in The
Public Historian, Spring, 1992.
Review of Profit's
Prophet's: Garet Garrett (1878-1954), Journal
of American History, Fall 1990.
Review of Creating
America. George Horace Lorimer and the Saturday
Evening Post, Business History Review, Autumn 1989.
“Gender
Differences in Teen Role Models: Effects on Leadership,”
Learning Leadership; 3rd Annual Women as Global Leaders Conference,
March 2008, Dubai, UAE.
“Keeping
up with the Anthonys; Sustaining the Legacy,”
According to Anthony Lecture Series, Susan B. Anthony House, February 2007.
“Rhetoric
and Reform: Searching for a Public Voice,”
Session Chair, Susan B.Anthony and the Struggle for
Women’s Rights Conference,
“History
of Women’s Magazines,” at Cipe
Pineles Forum Rochester Institute of
Technology, Spring 2005.
“The
Role of Magazines in Movements for Social Change,” On the Issues retreat, October 1996.
“Women
and the Media: The Case of the Women’s Magazines,”
presentations at Geneseo Monday Evening Class (February 1998), Geneseo Alumni
Day (Fall 1996), New York Council on Humanities Teacher Institute (July 1995),
St. John Fisher College (July 1995), Genesee Community College (November 1995),
Elmira Historical Society and Alfred State College (May 1995), Batavia Rotary
Club (August 1995), Buffalo Professional Women Writers Group and Batavia
Community College (April 1995),
SUNY Canton and Buffalo and Erie County Historical Society (March 1994)
“The
Career of Mrs. Christine Frederick,” presented at the
Organization of American Historians, Spring 1994.
"From
Educated Citizen to Educated Consumer: The Good Citizenship and Pro-Advertising
Campaigns in the Woman's Home Companion," presented
at the History of Education Conference, October, 1992.
"Diversity
in the Marketing Curriculum," presented at the National
Woman's Studies Association Conference, June, 1992.
“Advertising
the New Technology: Help or Hindrance to Quality of Life?”
presented at the Quality of Life conference, November, 1992.
"The
Need for Cultural Diversity in the Media,"
presented at Media at the Millennium,
"Gendered
Journals:
"Can
Feminist Theory Contribute to Marketing Thought? An Exploratory Analysis,"
presented at the American Marketing Association Summer Educator Conference,
August, 1990.
"Gertrude
Battles Lane and the Woman's Home Companion,"
presented at the Berkshire Conference on Women's History, June, 1990.
"Women's
Own Companions: Two Hundred Years
of Women's Magazines," presented at the
"Women
in Marketing Academe: A Glimpse into the Next Century,"
co-organizer of this Special Session, American Marketing Association Winter
Educator's Conference, February, 1990.
"The
Effects of Competition on Magazine Content: The Case of the Women's Journals,"
presented at the Economic and Business Historical Society, April, 1989.
"Politics
in the Press: The Presentation of Suffrage in Popular Women's Magazines,"
presented at the Popular Culture Association Meeting, April, 1989.
"Women
in Marketing and Marketing to Women:
An Historical Perspective," presented at the American
Marketing Association's Winter Educators' Conference, February, 1989.
“Best
Man in the Business:
"Mass
Magazines and Mass Education in the Progressive Era,"
"From
Information to Persuasion: The Development of Advertising to Women,"
American Studies Lecture Series, SUNY Brockport, November 1987.
"The
Changing Shape of Advertising in Popular Women's Magazines, 1890-1930,"
presented at the Popular Culture Association in the South, October, 1987.
"Marketing
the Past: Issues in Business History for the Woman Researcher,"
presented at Conference on the Woman Researcher: Issues, Problems and
Opportunities, Nov., 1986.
CURRENT
PROFESSIONAL AFFILIATIONS
American Association of Colleges and Schools of
Business (AACSB)
Mid-Atlantic Association of Colleges of Business
Administration (MAACBA)
Beta Gamma Sigma
Conference on Historical Analysis and Research in
Marketing
Rochester Women’s Network
American Marketing Association
Association of Marketing Educators
Business History Society
Association for Education in Journalism and Mass
Communication