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Dean's Message


 


Welcome to the Geneseo School of Business!Mary Ellen Zuckerman

      We’re delighted to welcome students, faculty and staff back to campus for this 2021-2022 academic year. The College has instituted measures to keep the community safe while we interact in person, and we’re very much looking forward to interacting with our students and other stakeholders in person, while we continue to use Zoom and other remote communication tools where helpful.

     We are proud of the rich array of curricular and co-curricular activities we offer in our AACSB accredited Business School.  Our-award winning faculty draw on the varied experiences of our students to create dynamic and effective learning environments. Faculty stay up-to-date with the business world both through their scholarship and through their engagement in curriculum groups with our Business Advisory Council members. This ensures the currency of our curriculum, and the ability of our students to leave after four years well prepared for the opportunities in today’s business world and graduate schools. The willingness of our BAC members and other alumni to engage provides our students with a winning edge.  

     We have continued to attract talented students from a wide variety of experiences. The diversity of our students enriches the experiences of all of us, in and outside the classroom.  

     We offer our four-year Professional Development requirement. It is comprised of a series of workshops and lectures that build students’ skills. Students set up LinkedIn accounts, create cover letters and resumes and engage in career exploration. They move on to learning and practicing networking tools, both in person and online. Alumni present on skills and credentials needed in particular industries. This carefully crafted co-curricular program is supplemented with on campus and virtual visits by alumni, employers and internship sponsors who come into classes or  Zoom in, giving lectures and holding informal meetings. Our regular trip to fall NYC for students to visit Geneseo alumni has been replaced this year with virtual visits to NYC firms but we hope to the spring NYC trip will be possible.

     We are always innovating and improving our curriculum, to keep it excellent. For example, we now require a data analytics course for all School of Business students, created a data analytics minor and will have a data analytics major in Fall 2022. We’re awaiting final approval for our finance major and have new minors in entrepreneurship and human resource management.   

     In all these efforts to be a business school of excellence, our Business Advisory Council (BAC) and Alumni Connections Council (ACC) members are a huge support. These individuals are alumni of the School who are dedicated to helping our current students get the best possible business education and obtain outstanding job or graduate school placement. We have two BAC groups of 25 each, one based in Western NY and the other centered on New York City. We have ACC members, alums 10 or fewer years out, in both locales as well. These council members assist us in keeping a current curriculum, in preparing our students for top jobs and graduate schools, and educate students about different industries and professional behavior. 

     When you join the School of Business you are joining a community of dedicated educators and learners, who all are committed to excellence and to helping one another.  Thank you for being part of this group!

Warmly,
Mary Ellen


CONGRATULATIONS to our Dean..... Rochester Business Journal's 2020 Women of Excellence.  Faculty & Staff Coming Together and showing positivity during difficult times!!!