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Jeffrey Gutenberg Faculty Page

Associate Professor of Management School Of Business
School of Business
South Hall 118B
585-245-5669
gutenber@geneseo.edu
Photo of Jeff Gutenberg

Office Hours

Office Hours

Tuesday/Thursday

12:45-2:15

or by appointment

Curriculum Vitae

Education

  • B.S., M.B.A., D.B.A., University of Southern California

Affiliations

  • Past President, Rochester American Marketing Association

  • Former Director and recipient of Lantern and Legacy awards, Causewave Community Partners (formerly the Advertising Council of Rochester)

  • Member, Monroe Golf Club

More About Me

 

Interests:

 

Marketing

Golf

Gardening

Resident of Brighton, NY

Classes

  • MGMT 390: Strategic Management

    A capstone course for business school majors emphasizing an integrated, total quality approach to organizational objectives, strategies, and policies. Through case studies and other managerial projects, students learn and apply the processes of strategy formulation, implementation, and evaluation to best achieve an organization's goals. Prerequisites: Mgmt 300, Fnce 311, Mktg 331, and senior standing. Restricted to School of Business majors. Others may seek permission from the School of Business.

  • MKTG 334: Advertising & Promotion Mgmt

    An in-depth study of the fundamentals of promotion management and marketing communications. Topics include the consumer behavioral foundations of marketing communications, sales management and personal selling, advertising, sales promotion, public relations, publicity, and the role of integrated marketing communications in marketing management and total quality management. Restricted to School of Business majors. Others may seek permission from the School of Business. Prerequisites: MKTG 331 and junior or senior status. Offered every fall