• TR 4:00-5:30 pm
  • except Tuesdays of 2/2, 3/1, 4/5, and 5/3
  • & by appointment


  • mass communication
  • media effects
  • media and cultural studies
  • gender
  • race and ethnicity
  • research methods

Atsushi Tajima

Associate Professor


Blake B 119
1 College Circle
Geneseo, NY 14454

Atsushi Racing 200x200

Atsushi Tajima has been a member of the Geneseo faculty since 2007.

Faculty Information


  • Ph.D. in Journalism and Mass Communication, University of Wisconsin-Madison (2006)

Research Interests

Dr. Tajima tries to understand how the media operate, produce cultural products, and shape ways audiences think about themselves and their world. He emphasizes the extent to which we learn about society, such as politics, ourselves, and how to behave the social norm from mass-mediated messages. Current research focuses on how peoples globally are represented in the media and how they can be media users and message senders using critical theories of race, ethnicity, gender, social class, globalization, media production, and audience effect to answer his question. His recent research appears in Inter-Asia Cultural Studies, Journal of Magazines and New Media Research, Newspaper Research Journal, and Communication and Critical/Cultural Studies.


  • Association for Education in Journalism and Mass Communication
  • Eastern Communication Association
  • International Communication Association
Spring 2016 Classes

COMN 160:
S/Intro to Mass Communication

    This course is designed to survey mass communication in both historical and contemporary contexts. Students are introduced to the broad function of mass media, as well as the specific function of eac
    h medium. The roles of technology and the impact of mass communication on society and individuals are also explored.
Read more.

COMN 353:
Advertising as Social Communtn

    An investigation of contemporary advertising as a form of global mass persuasion. The course examines what advertising is as a communication form, its impact on society, how it is shaped and regulated
    by the social context in which it occurs, and conceptual guidelines for its evaluation. Since the course assumes a critical approach, the interrelationship of advertising with social norms, constraints, and values is examined. Prerequisites: COMN 102, COMN 103, and COMN 160, or permission of instructor. Offered every other year
Read more.

COMN 362:
International Mass Communicatn

    This course explores the role of mass communication in an increasingly interdependent, globalized world. Through selected case studies, national systems of mass media found in various parts of the wor
    ld are compared and analyzed. Issues that transcend geo-political boundaries are also examined. These include globalization of media industry and cultural products, inequality in the flow of information, media influences on identity formation across different cultures, and media portrayals of war and peace. Prerequisites: COMN 160. Offered every year
Read more.