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Home › Communication › Atsushi Tajima

Atsushi Tajima

Assistant Professor

Communication

 Blake B 119
1 College Circle
Geneseo, NY 14454
585-245-5228
tajima@geneseo.edu

Atsushi Racing 200x200

Atsushi Tajima has been a member of the Geneseo faculty since 2007.
Faculty Information

Education

  • Ph.D. University of Wisconsin-Madison (2006)

Research Interests

Dr. Tajimaʼs scholarly interest mainly covers media practice in a global context. He tries to understand how the media, especially in global contexts, operate, produce cultural products such as news and entertainment, and shape the ways audiences think about themselves and their world. In particular his current research focuses on how various people and nation-states across the globe are being represented in the media, as well as how they can also be autonomous media users and message senders. He employs critical theories of race and ethnicity, globalization, media production, and audience effect theories to answer his question. Dr. Tajima's research appears in Critical Studies in Media Communication, Africa Media Review, Global Media Journal, and World Englishes.

Affiliations

  • International Communication Association
My Classes

COMN 160:
S/Intro to Mass Communication

    This course is designed to survey mass communication in both historical and contemporary contexts. Students are introduced to the broad function of mass media, as well as the specific function of each medium. The roles of technology and the impact of mass communication on society and individuals are also explored.

COMN 251:
Mass Media & Society

    This course assesses the evolving and dynamic relationship between mass media and society. Particular attention is paid to how mass mediated messages can define social and cultural realities and the interplay of social influences on these messages. By applying theoretical concepts, students critically examine how mass media function in various contexts, from local communities, national industries and politics, to global systems. Current and past research perspectives are discussed and analyzed. Prerequisites: COMN 160. Offered every fall

COMN 353:
Advertising as Social Communtn

    An investigation of contemporary advertising as a form of global mass persuasion. The course examines what advertising is as a communication form, its impact on society, how it is shaped and regulated by the social context in which it occurs, and conceptual guidelines for its evaluation. Since the course assumes a critical approach, the interrelationship of advertising with social norms, constraints, and values is examined. Prerequisites: COMN 102, COMN 103, and COMN 160, or permission of instructor. Offered every other year