Sample Grad Courses Sample Grad Electives Optional Advanced Certificates of Achievement Why study marketing analytics at Geneseo? This program allows Geneseo undergraduates to complete both a bachelor’s and a master’s degree in an accelerated format, saving both time and tuition. The University of Rochester’s Simon Business School STEM-designated MS in Marketing Analytics delivers strong ROI
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Geneseo’s economics program emphasizes quantitative skills with courses such as statistics, quantitative methods, data analytics, and econometrics. Combined with calculus and an introduction to statistical software, the major positions students to be highly competitive in the labor market and provides an excellent foundation for graduate study in economics and other related fields.
Data analytics has quickly become one of the fastest growing fields around the globe. The ability to identify and collect large amounts of data grows exponentially every year, but the important question is what to do with it all.
