Marketing Analytics 4+1

Why study marketing analytics at Geneseo?

This program allows Geneseo undergraduates to complete both a bachelor’s and a master’s degree in an accelerated format, saving both time and tuition. The University of Rochester’s Simon Business School STEM-designated MS in Marketing Analytics delivers strong ROI by preparing you for data-driven careers in marketing, research, pricing, and more. Students gain the skills to turn consumer data into confident, evidence-based decisions that drive results.

By beginning MSMA coursework during their senior year, students may move directly into graduate-level study while still benefiting from Geneseo’s close faculty mentorship and small-class environment. The program welcomes students from any major; applicants must have successfully completed one calculus and one statistics course at Geneseo.

• Any BA or BS from Geneseo + MS in Marketing Analytics

• Earn a BA or a BS and an MSMA in five years.
• Students may take up to three Simon graduate courses their senior year to apply toward the MS degree.
• Students may apply up to six UR credits to fulfill their undergraduate degree open electives. 
• Early assurance into UR’s Simon Business School as a matriculating first-year Geneseo student or acceptance as a junior.
• The STEM designation signals analytical rigor to employers.
• UR’s Career Management Center and Office of Student Engagement provide connections with top employers and offer co-curricular experiences, including student clubs and leadership development.
•  Internship track supports students seeking US business experience and additional time for career exploration. Non-internship track allows for shorter program time.
• No GMAT/GRE score required.
• Access to Simon career support.