Data Analytics Major

Why study data analytics at Geneseo?

Data analytics has quickly become one of the fastest growing fields around the globe. The ability to identify and collect large amounts of data grows exponentially every year, but the important question is what to do with it all. Students can apply the tools learned in the data analytics program to everything from social media to marketing, finance to sports.

Image

The data analytics major is a rigorous program that equips students with the skills required to collect, organize, analyze, and model data to draw sound conclusions. It aims to train well-rounded data analysts who are technically proficient in analyzing data and using it responsibly to make decisions, think critically, and communicate effectively. The transferable skills students learn—problem-solving, critical thinking, data analysis—apply to a wide variety of career paths, making a data analytics degree extremely dynamic, versatile, and desirable.

Program Options

• BS in Data Analytics
• Minor in Data Analytics
• Minor in Economics
• Minor in Finance
• Minor in Marketing

Program Highlights

• All full-time faculty hold PhDs in data analytics or related fields.
• Curriculum combines core business courses with state-of-the-art courses in data analytics.
• Students have opportunities to work one-on-one with faculty to complete independent research and present at academic conferences.
• Students are encouraged to get involved in directed studies, internships, study abroad, and academic conferences.
• Faculty provide one-on-one academic and professional advisement.