Sample Courses

Consumer Behavior
Data Analytics
Digital Marketing
Marketing
Marketing Research
Organizational Behavior
Principles of Finance
Production and Operations Management
Strategic Management

Popular Electives

Advertising and Promotion Management
Global Marketing
Marketing Internship
Product and Brand Management
Sales Management

Recent Internships

CGI Digital
Dixon Schwabl
First American Equipment Finance
L’Oréal
Northwestern Mutual
Palmer Foods
Rich Products
Truth Collective

Alumni Spotlight

Vincent Fredericks '20

Major: Business Administration

Minor: Marketing

Career: Fredericks is a paid search specialist at Converge, an advertising and marketing agency in New York City. He specializes in a variety of digital marketing areas including digital content creation, social media marketing, SEO, copywriting, email campaign planning, data analytics, and web development.

Marketing Major

Why study marketing at Geneseo?

The ever-evolving marketing industry offers promising job prospects because of rapid growth in digital and social media, marketing automation, evolving customer journey, and data-driven marketing. Employers seek graduates who can successfully navigate this challenging marketing landscape. Geneseo’s graduates are well prepared for careers in advertising, public relations, social media marketing, digital marketing, market research, sales management, and brand management.

The marketing major places particular emphasis on current marketing trends and practices. In addition, Geneseo’s core curriculum provides a thorough foundation in accounting, economics, entrepreneurship, ethics, finance, global issues, leadership, and technology. Marketing students also develop skills in communication, critical thinking, and teamwork.

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Program Options

Additional Options

Microcredential in Managing Diversity in Organizations

Program Highlights

School of Business accredited by AACSB International
Geneseo Marketing Club affiliated with American Marketing Association
National and regional AMA-sponsored student marketing competitions
Faculty support for academic and professional advisement, individual student-faculty research, field study and field trips, and study abroad opportunities
NYC networking trips in spring
Marketing practitioner-student conference in fall
Marketing Madness competitions sponsored by HP
Hootsuite social media marketing certification for students
Virtual employer and alumni panels
Potential virtual interviews with NY and national employers
Professional development programs

Example Career Fields

Advertising—copywriting, creative design, art direction, account management, media planning, media buying
Public relations—event planning and management, event sponsorships, community relations, lobbying, press and media relations
Digital marketing—Search Engine Optimization (SEO), paid search or Adword, product listing advertising, shopping cart optimization, social media marketing, marketing automation
Sales management—sales supervision, sales promotion coordination
Product management—brand management, new product or service development
Market research—consumer behavior analysis, marketing data collection and management