Marketing Major

Sample Courses

  • Consumer Behavior
  • Data Analytics
  • Digital Marketing
  • Marketing
  • Marketing Research
  • Organizational Behavior
  • Principles of Finance
  • Production and Operations Management
  • Strategic Management 

Popular Electives

  • Advertising and Promotion Management
  • Global Marketing
  • Marketing Internship
  • Product and Brand Management
  • Sales Management 

Recent Internships

  • CGI Digital
  • Dixon Schwabl
  • First American Equipment Finance
  • L’Oréal
  • Northwestern Mutual
  • Palmer Foods
  • Rich Products
  • Truth Collective

Alumni Spotlight

Vincent Fredericks '20

Major: Business Administration

Minor: Marketing

Career: Fredericks is a paid search specialist at Converge, an advertising and marketing agency in New York City. He specializes in a variety of digital marketing areas including digital content creation, social media marketing, SEO, copywriting, email campaign planning, data analytics, and web development.

Marketing Major

Why study marketing at Geneseo?

The ever-evolving marketing industry offers promising job prospects because of rapid growth in digital and social media, marketing automation, evolving customer journey, and data-driven marketing. Employers seek graduates who can successfully navigate this challenging marketing landscape. Geneseo’s graduates are well prepared for careers in advertising, public relations, social media marketing, digital marketing, market research, sales management, and brand management.

The marketing major places particular emphasis on current marketing trends and practices. In addition, Geneseo’s core curriculum provides a thorough foundation in accounting, economics, entrepreneurship, ethics, finance, global issues, leadership, and technology. Marketing students also develop skills in communication, critical thinking, and teamwork.


Program Options

Additional Options

Program Highlights

  • School of Business accredited by AACSB International 
  • Geneseo Marketing Club affiliated with American Marketing Association 
  • National and regional AMA-sponsored student marketing competitions 
  • Faculty support for academic and professional advisement, individual student-faculty research, field study and field trips, and study abroad opportunities
  • NYC networking trips in spring 
  • Marketing practitioner-student conference in fall 
  • Marketing Madness competitions sponsored by HP
  • Hootsuite social media marketing certification for students
  • Virtual employer and alumni panels
  • Potential virtual interviews with NY and national employers 
  • Professional development programs

Example Career Fields

  • Advertising—copywriting, creative design, art direction, account management, media planning, media buying 
  • Public relations—event planning and management, event sponsorships, community relations, lobbying, press and media relations 
  • Digital marketing—Search Engine Optimization (SEO), paid search or Adword, product listing advertising, shopping cart optimization, social media marketing, marketing automation 
  • Sales management—sales supervision, sales promotion coordination 
  • Product management—brand management, new product or service development
  • Market research—consumer behavior analysis, marketing data collection and management 

Recent Employers

  • Avangrid
  • CGI Digital
  • Citigroup
  • Constellation Brands
  • Converge Agency
  • Dixon Schwabl
  • Dryer Ice Cream
  • HelloFresh
  • Lego
  • Logical Operations
  • McDougall Communications
  • MediaCom
  • M&T Bank
  • Partners and Napiers
  • Pinckney Hugo Group (PHG)
  • Qualtrics
  • Truth Collective
  • WITHIN Ad Agency

Contact Info

Ian Alam, Distinguished Professor of Marketing
South Hall 118B

School of Business

Business Faculty

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