School of Business

Geneseo has completed its most ambitious comprehensive campaign ever. /Photo by Keith Walters '11

$45 Million for Geneseo’s Future

Geneseo has completed its most ambitious comprehensive campaign ever. /Photo by Keith Walters ’11 Thank you to the thousands of people who will help transform the student experience. By Kris Dreessen When SUNY Geneseo launched its boldest philanthropic initiative in history—Opportunities Rising: Geneseo for Generations—the bar was set high: raise $45 million to transform the

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Maybe You Just Need a Snickers

Martin Terwilliger ’08, VP of chocolate marketing for Mars Wrigley NA, wants to convince you to buy chocolate. By Robyn Rime Did you ever sort your Halloween candy haul into piles, maybe trading with your friends for the brands you secretly liked best? Perhaps you fondly remember sharing a single candy bar with your siblings

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Ben Ludlow swimming underwater

The Core Of Who I Am

Ben Ludlow ’23 springboards his self-motivation and passion for teamwork into swim accolades and academics.  By Kris Dreessen As a kid, Ben Ludlow ’23 returned empty bottles and soda cans and saved the nickels in a jar, using those nickels to open a savings account and CD. He was 8 years old and already saving

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Stellar Returns

By Carol Marcy Ryan Austin ’22 is president of Geneseo’s Student Management Investment Fund (SMIF), whose members invest money in the stock market. Between September 2020 and May 2021, they pulled a 19.01 percent return on investments — bringing in approximately $72,000.  Solid investment decisions like those have brought the club’s total assets to more

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VentureWorks

First Words: Student entrepreneurs create businesses and solve problems. By Carol Marcy Read more about Ben and his fair-trade venture. While still a student, Benjamin Conard ’16 launched a chocolate business that is helping to improve the lives of impoverished cocoa farmers in places like West Africa, where 70 percent of the world’s cocoa is

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