Business Analytics 4+1

Why study business analytics at Geneseo?

This program allows Geneseo undergraduates to complete both a bachelor’s and a master’s degree in an accelerated format, saving both time and tuition. The University of Rochester’s Simon Business School STEM-designated MS in Business Analytics blends an economics-based approach with rigorous analytics training. Students gain real-world data experience with tools like Python and R, learn practical frameworks, and develop the skills to turn complex data into strategic insight that drives business decisions.

By beginning MSBA coursework during their senior year, students may move directly into graduate-level study while still benefiting from Geneseo’s close faculty mentorship and small-class environment. The program welcomes students from any major; applicants must have successfully completed one calculus and one statistics course at Geneseo.

• Any BA or BS from Geneseo + MS in Business Analytics

• Earn a BA or a BS and an MSBA in five years.
• Students may take up to three Simon graduate courses their senior year to apply toward the MS degree.
• Students may apply up to six UR credits to fulfill their undergraduate degree open electives. 
• Early assurance into UR’s Simon Business School as a matriculating first-year Geneseo student or acceptance as a junior.
• The STEM designation signals analytical rigor to employers.
• UR’s Career Management Center and Office of Student Engagement provide connections with top employers and offer co-curricular experiences, including student clubs and leadership development.
•  Internship track supports students seeking US business experience and additional time for career exploration. Non-internship track allows for shorter program time.
• No GMAT/GRE score required.
• Access to Simon career support.