Marketing Major

The core curriculum at Geneseo provides a thorough knowledge of accounting, economics, entrepreneurship, ethics, finance, global issues, leadership, and technology. Students also develop skills in communication, critical thinking, and teamwork.

Students are encouraged to get involved in directed studies, internships, study abroad, field experiences, and academic conferences. Faculty support academic and professional advisement, individual student-faculty research, and study abroad opportunities.

View Marketing Course Requirements

Program Highlights

  • School of Business accredited by AACSB International
  • Geneseo Marketing Club affiliated with American Marketing Association (AMA).
  • Students participates in AMA sponsored marketing competitions both nationally and regionally
  • NYC networking trips in spring
  • Marketing practitioner-student conference in fall
  • Marketing madness competitions
  • Ability to get Hootsuite social media marketing certificates
  • Strong tradition of field study and field trips
  • Virtual employer and alumni panels as well as possible virtual interviewing with NY and national employers
  • Professional development programs