Graphic Identity Style Guide

Uniform graphics standards strengthen and reinforce Geneseo’s brand identity. This guide is one of a number of resources developed by the Office of Communications & Marketing to help College departments and constituents present a consistent, high-quality appearance in publications and graphics across a variety of media.

Do you have graphic identity questions? Please contact Brian Bennett, director of strategic initiatives.


Click the expandable sections below for more information.

  • arrow_drop_down_circle Geneseo Wordmark

    Geneseo Wordmark

    The Geneseo wordmark, which was implemented in 2011, is the main identity mark for the College. It should be used prominently in all publications representing events, programs, and publicity for the College. The wordmark is set in the typeface Friz Quadrata with custom letter spacing.

    Always use artwork files made available by the Office of College Communications & Marketing in preparing publications or graphics which use the wordmark.

    Proper Use

    The official blue of Geneseo (Pantone 287) is an integral component of the College’s visual identity. The wordmark should be reproduced in 100% Pantone 287 or its equivalents whenever possible. If using in color bars or over photographs, choose the color (Pantone 287, black or white) that provides the most contrast.

    Improper Use

    Consistent treatment of the wWordmark is essential to its effectiveness as an identity mark. Below are some common improper uses of the wordmark.


    Wordmark + SUNY Tagline

    The wordmark can also be used with the SUNY tagline, with the tagline set in Neutraface. Two versions are available for use. The font, size ratio and spacing between the wordmark and the SUNY tagline must remain consistent with specific artwork available for each variation. The two-color version (Pantone 287 and 424) should only be used on a white background and should not be used smaller than 2 inches wide.


  • arrow_drop_down_circle Department Sub-Branding

    Office, department or division names can be combined with the wordmark in the arrangements shown below. Departments should submit a Job Request Form to the Office of Communications & Marketing to request sub-branding imagery.


  • arrow_drop_down_circle Other College Identity Marks

    College Seal

    The official seal of Geneseo is reserved for special communications such as degree certificates or diplomas, presidential usage, select publications and official College documents. It is not interchangeable with the Geneseo wordmark and is not intended to be used on general College communications or in contexts that are best served by the wordmark. The seal may not be used as a graphic element without permission from the Office of Communications and Marketing and is not available for download.

    Geneseo logo

    Geneseo Knight

    The Geneseo Knight athletic logos represent the College's intercollegiate athletic teams and cannot be used without the permission of the Department of Intercollegiate Athletics and Recreation and/or the Office of Communications and Marketing.

    Knights logo

  • arrow_drop_down_circle Official College Fonts

    Neutraface font in its various weights and forms is the primary sans serif font for use in college  materials. Kepler is the primary serif font.

    primary fonts

    Avenir is an acceptable substitute for Neutraface in caption use and copy using numbers. BlackJack is a script font used for highlighting purposes in Admissions’ publications.

    secondary fonts

  • arrow_drop_down_circle College Stationery

    Templates for letterhead, envelopes and business cards are used to place orders in our online stationery storefront. Information on process, prices, options and quantities for ordering College stationery are available on the purchasing website.

    An electronic version (Microsoft Word format) of the general College letterhead is available for download. The letterhead artwork is embedded in the document's header section, so while it will be shaded on your computer screen, it will appear full color in printing or creation of a PDF.