Sample Required Courses Popular Electives Why study applied AI in business at Geneseo? AI has gained significant momentum in recent years and is redefining our work, business operations, markets, and societies. This minor offers students a focused pathway to develop a robust understanding of AI technologies and business fundamentals. Designed to complement a variety of
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Sample Grad Courses Sample Grad Electives Optional Advanced Certificates of Achievement Why study marketing analytics at Geneseo? This program allows Geneseo undergraduates to complete both a bachelor’s and a master’s degree in an accelerated format, saving both time and tuition. The University of Rochester’s Simon Business School STEM-designated MS in Marketing Analytics delivers strong ROI
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Sample Grad Courses Sample Grad Electives Optional Advanced Certificates of Achievement Why study business analytics at Geneseo? This program allows Geneseo undergraduates to complete both a bachelor’s and a master’s degree in an accelerated format, saving both time and tuition. The University of Rochester’s Simon Business School STEM-designated MS in Business Analytics blends an economics-based
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Sample Grad Courses Sample Grad Electives Optional Advanced Certificates of Achievement Why study artificial intelligence for business at Geneseo? This program allows Geneseo undergraduates to complete both a bachelor’s and a master’s degree in an accelerated format. The University of Rochester’s Simon Business School STEM-designated MS in Artificial Intelligence in Business blends Python-based analytics, core
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The human resources management minor provides students with knowledge and skills that can help them be effective people managers.
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The entrepreneurship minor provides courses in entrepreneurial management, innovation, and creativity.
The business studies minor provides an overview of critical areas of business applicable to any career path.
Geneseo students who have recently completed an undergraduate business administration degree may complete an MBA or MS through one of several institutions that have 4+1 agreements with the School of Business.
The master’s in accounting program in the School of Business meets the New York State CPA licensure requirements, as well as providing skills and knowledge expected for superior performance in the increasingly demanding accounting profession.
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Geneseo’s marketing graduates are well prepared for careers in advertising, public relations, social media marketing, digital marketing, market research, sales management, and brand management.
