Avan Jassawalla
Distinguished Professor
South Hall 116B
(585)245-5358
jassawal@geneseo.edu
BIO
of Business at the State University of New York (SUNY) at Geneseo. She teaches undergraduate
courses in Organizational Behavior and Human Resource Management (HRM) as well as the
Leadership in Organizations graduate course at Geneseo. Dr. Jassawalla has also been engaged in
curriculum development, recently creating the HRM minor available to Geneseo students of all majors.
Her research includes multiple streams including managing new product development processes,
building effective classroom teams, international HRM, and brand management. Dr. Jassawalla has
earned multiple awards including the Business Advisory Council’s Outstanding Teaching Award,
Positive Societal Impact Award for research as well as for student service at the school level, and
Excellence in Research as well as Living Geneseo’s Values at the college level.
Office Hours
Curriculum Vitae
Education
B.Com., M.Com. University of Bombay, Bombay, India
M.A., M.S., Ph.D., Syracuse University
Affiliations
Academy of Management
Society for Human Resource Management
Publications
Jassawalla, A. R., Sashittal, H.C., and Witt, A. (2026). “How transformative learning theory
can inform team building pedagogy”, Journal of Management Education.
Sashittal, H.C., Jassawalla, A.R., and Saffie-Robertson, M.C. (2026). “Archetypes of heeding
instructions among students engaged in virtual teams of online MBA classes: Preliminary
evidence of socioemotional learning”, Higher Education, Skills and Work-based Learning.
Sashittal, H.C., Jassawalla, A.R., and Saffie-Robertson, M.C. (2026). “Do Gen X, Y. and Z
students engaged in virtual teams of online MBA classrooms heed instructions? Preliminary
evidence”, Marketing Education Review.
Sashittal, H.C., Jassawalla, A.R., and R. Sachdeva (2022). “The influence of Covid-19
pandemic on consumer-brand relationships: Evidence of brand evangelism behaviors”, Journal
of Brand Management.
Sashittal, H.C., and Jassawalla, A.R. (2021). “Brands as Personal Narratives: Learning From
User-YouTube-brand Interactions”, Journal of Brand Management.
Jassawalla, A. R., and H. C. Sashittal (2017). "How and why Millennials are initiating conflict
in vertical dyads and what they are learning: A two-stage study", International Journal of
Conflict Management.
Jassawalla, A. R., and H. C. Sashittal (2017). “What students think and do in classroom teams
when peer evaluations are highly consequential”, Decision Sciences Journal of Innovative
Education.