Logos
Logo Definitions
Lockup
The lockup includes all the elements mentioned below as well as the State University of New York (SUNY) tagline. All of the included elements are situated in a specific format, or in a locked-up position.
Wordmark
The wordmark is the graphic treatment of a brand name using text only. Another name for this mark is a logotype.
Brandmark
The brandmark is a symbol or icon used to represent the brand without the use of text (established year of 1871 does not qualify as accompanying text). This mark is also referred to as the Sturges icon.
Designation Graphic
The designation of SUNY Geneseo as “New York’s Public Honors College” is what differentiates SUNY Geneseo from other colleges. The graphic treatment for this designation cannot be used without any of the logo brand elements.
Primary Logo
Primary logo in full color
Primary logo in white
The SUNY Geneseo primary logo is the institutional mark that represents the overall brand. This version should be the primary version used in materials that represent the College.
Secondary Logo
Secondary logo in full color
Secondary logo in white
The SUNY Geneseo secondary logo is similar to the primary logo—it includes all the brand elements, but the logo is formatted vertically rather than horizontally. This version should only be used when the space for the logo requires a vertically formatted graphic.
Tertiary Logos
Horizontal Logo
Tertiary logo in full color
Tertiary logo in white
Vertical Logo
Tertiary logo in full color
Tertiary logo in white
The SUNY Geneseo tertiary logos are for internal college communications and materials under instances determined by the Office of Communications and Marketing. These logo versions include all the brand elements except the SUNY tagline, which is an important element to include in most cases to signify that Geneseo is a state university.
College Seal
Full color
Two color
One color
The official SUNY Geneseo college seal was designed in 1968 by Martin Moskof, of Martin Moskof and Associates of New York City. The symbolism within the elements of the seal is described as follows:
“The circular design features a yellow flame from the torch of knowledge surrounded by leaves symbolic of the bucolic setting of Geneseo State and its growth. Both of these are atop waves symbolizing the historic Genesee River.”
The seal is only used for official ceremonial events, such as Commencement, Convocation, and presidential inaugurations, and for formal documents and materials for the Office of the President. Anyone who would like to use the college seal outside those areas must receive approval from the Office of Communications and Marketing.
Department Logo Lockups
Horizontal Logo Lockups
Primary horizontal logo lockup
Alternate horizontal logo lockup
Vertical Logo Lockups
Primary vertical logo lockup
Alternate vertical logo lockup
Department logo lockups are for office-related merchandise and products. They are created upon request to the Office of Communications and Marketing. If the application of the logo lockup requires a smaller version, then the alternate logo lockup can be used. In any instance where the logo lockup needs to be smaller than the minimum size, the alternate lockup must be used in place of the primary lockup.
Minimum Size for Primary Logo Lockups
Horizontal Version
- Minimum width for print use: 2.5 in.
- Minimum width for digital use: 400 px
Vertical Version
- Minimum width for print use: 1 in.
- Minimum width for digital use: 225 px
Accessing SUNY Geneseo Logos
If you need access to any of the SUNY Geneseo logos, please reach out to Erin Crowell, visual brand manager. Make sure to include how the logo will be used and whether or not it is needed for digital and/or print.
Using the SUNY Geneseo Logos
To ensure that all applications of the SUNY Geneseo logo are consistent, please view the guidelines on logo usage.