Ming Lei has been a member of the Geneseo faculty since 2015.
Office Hours Fall 2023
Mondays/Wednesdays 12:30 pm to 1:30 pm, if necessary, by appointment.
Curriculum Vitae
Education
Ph.D., Washington State University (2014)
Affiliations
Association for Education in Journalism and Mass Communication
Public Relations Society of America
Eastern Communication Association
Research Interests
Dr. Lei mainly teaches in the areas of Health communication, Persuasion, and Strategic Communication. His primary research aims to investigate and understand the effects, conditions, and processes of persuasion as well as their applications in strategic communication to promote health. Dr. Lei's research has received a top paper award at a national conference. He has published in Health communication, Mass Communication, Psychology, as well as Interdisciplinary Social Sciences (e.g., with Psychology, Information Science).
Classes
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COMN 300: Intro to Strategic Comm
The course is designed to introduce the foundational principles of strategic communication to undergraduate majors. It focuses on two major disciplines of strategic communication, public relations and advertising and emphasizes the essential elements as well as the fundamental process of the two. Through integrating public relations and advertising, the course aims to help students understand the key principles as well as concepts of strategic communication. The course introduces the strategic perspective of communication for students who plan to pursue further education in communication. It is also beneficial to students who are planning careers in other areas that require or desire an understanding of strategic communication practices, such as public relations and advertising.
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COMN 314: Persuasion
The course is designed to introduce persuasion from a social scientific perspective to undergraduate majors. It focuses on the key elements of persuasion in social science, introduces various common social scientific theories and principles in persuasion, and acquaints students with the essential process of designing and developing persuasive messages guided by the theories and principles. The course builds a foundation of persuasion for students who plan to pursue further education in communication. It is also beneficial to students who are planning careers in other areas that require or desire an understanding of persuasion.