Atsushi Tajima

Associate Professor of Communication
Blake B 119

Atsushi Tajima has been a member of the Geneseo faculty since 2007.


Office Hours Fall 2023

Tuesdays and Thursdays 12:30 pm to 1:30 pm

or by appointment, please email at:

If immediate assistance is needed please see Department Secretary Noreen Mazurowski.

Curriculum Vitae


  • Ph.D. in Journalism and Mass Communication, University of Wisconsin-Madison (2006)

  • M.A. in Journalism and Mass Communication, University of Wisconsin-Madison

  • B.A. in Journalism and Public Communication, University of Alaska Anchorage

  • A.S. (US equivalent) in Mechanical Engineering, Nagao National College of Technology, Japan


  • Association for Education in Journalism and Mass Communication

  • Eastern Communication Association

  • International Communication Association

  • National Communication Association

More About Me


mass communication
media effects
media and cultural studies
race and ethnicity
research methods

Research and Teaching Interests

Dr. Tajima tries to understand how the media operate, produce cultural products, and shape ways audiences think about themselves and their world. He emphasizes the extent to which we learn about society, such as politics, ourselves, and how to behave the social norm from mass-mediated messages. He tries to answer those inquiries through critical theories of race, ethnicity, gender, social class, globalization, media production, and audience effect. While Dr. Tajima primarily teaches mass media, media effect, critical and cultural studies, and visual communication, he also encourages students to craft their own research; he has directed a total of 132 student research projects during 2011–24, all presented at professional conferences. Because of this research mentorship, he was the recipient of the 2013 Drs. Carol and Michael Harter Endowment for Faculty Mentoring Award.


His recent research appears in Journal of Magazines and New Media Research, Inter-Asia Cultural Studies, Newspaper Research JournalCommunication and Critical/Cultural Studies, Journal of Religion and Popular Culture, and Feminist Media Studies.


  • COMN 330: Photography as Visual Comm

    Visual images, largely provided through the ease that anyone can take a picture with digital technology, play a significant role in contemporary communication. This course explores photography's role in our visual communication. It introduces technical aspects of photography, historical development of photography, explores different venues of photography (e.g., photojournalism, advertising), and analyzes how visual messages influence viewers. The course covers both creative aspects as well as criticism of photography to enhance our visual literacy. Prior photographic experience is not needed.

  • COMN 453: Advertising as Social Comm

    An investigation of historical and contemporary advertising as a form of mass persuasion. The course examines what advertising is as a communication form, its impact on society, how it is shaped and regulated by the social context in which it occurs, and conceptual guidelines for its evaluation. Since the course assumes a critical approach, the interrelationship of advertising with social norms, constraints, values, and ideologies is examined.