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Atsushi Tajima

Associate Professor of Communication
Blake B 119
585-245-6327
tajima@geneseo.edu
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Atsushi Tajima has been a member of the Geneseo faculty since 2007.

Office Hours Spring 2022

Mondays 1:00 pm to 2:30 pm

Tuesdays from 2:00 pm to 3:30 pm

or by appointment, please email at: tajima@geneseo.edu

If immediate assistance is needed please see Department Secretary Noreen Mazurowski.

Curriculum Vitae

Education

  • Ph.D. in Journalism and Mass Communication, University of Wisconsin-Madison (2006)

  • M.A. in Journalism and Mass Communication, University of Wisconsin-Madison

  • B.A. in Journalism and Public Communication, University of Alaska Anchorage

  • A.S. (US equivalent) in Mechanical Engineering, Nagao National College of Technology, Japan

Affiliations

  • Association for Education in Journalism and Mass Communication

  • Eastern Communication Association

  • International Communication Association

  • National Communication Association

More About Me

Interests

mass communication
media effects
media and cultural studies
gender
race and ethnicity
research methods

Research and Teaching Interests

Dr. Tajima tries to understand how the media operate, produce cultural products, and shape ways audiences think about themselves and their world. He emphasizes the extent to which we learn about society, such as politics, ourselves, and how to behave the social norm from mass-mediated messages. He tries to answer those inquiries through critical theories of race, ethnicity, gender, social class, globalization, media production, and audience effect. While Dr. Tajima primarily teaches mass media, media effect, critical and cultural studies, and visual communication, he also encourages students to craft their own research; he has directed a total of 104 student research projects during 2011–20, all presented at professional conferences. Because of this research mentorship, he was the recipient of the 2013 Drs. Carol and Michael Harter Endowment for Faculty Mentoring Award.

 

His recent research appears in Journal of Magazines and New Media Research, Inter-Asia Cultural Studies, Newspaper Research JournalCommunication and Critical/Cultural Studies, Journal of Religion and Popular Culture, and Feminist Media Studies.

    Classes

    • COMN 260: Intro to Mass Communication

      This course covers mass communication in both historical and contemporary contexts. Students are introduced to the broad sociocultural function of mass media, as well as the specific function of each medium. The course explores roles of mass communication in terms of the societal impact, technology, and the effects on individuals.

    • COMN 468: Rsrch in Media & Cultural St

      This course explores and applies selected textual, qualitative and critical perspectives in media studies, as well as an overview of major trends and developments in contemporary research in this area. While the course emphasizes research methods in media and cultural studies, students are expected to design and craft their own research project.