Receives Chancellor's Award for Excellence in Scholarship and Creative Activities
School of Business News
Dr. Jassawalla's career at Geneseo spans 21 years and includes an impressive record of scholarly publication including 30 refereed articles and five invited publications.
She has researched and written about product innovation, new product teams, cross-cultural issues such as conflict and repatriation of managers, dynamics of student teams, and most recently, on how brands operation in today’s world of social media. The caliber of the findings and their implications is recognized by top journals (business and non-business related) publishing her work.