Office Hours







Ian Alam

Professor of Marketing

School of Business

South Hall 115B2
1 College Circle
Geneseo, NY 14454

Ian Alam

Faculty Information


  • B.Com: University of Calcutta, India
  • MBA: Aligarh University, India
  • Masters of Business: Queensland University of Technology, Australia
  • Ph.D: University of Southern Queensland, Australia.

Research Interests

His research interests are in the areas of New Product and Service Development, International Marketing and Marketing Education. His research has been or is scheduled to be published in prestigious Marketing journals including: Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of International Marketing and Exporting. His research has also appeared in refereed proceedings of several professional meetings and conferences including American Marketing. Association’s Marketing Educators’ Conferences, World Marketing Congress, Australia and New Zealand Marketing Educators’ Conferences, Academy of International Business Conference and ANZAM Conference.

Publications and Professional Activities

  • Alam, I. (2013). “Customer interaction in service innovation: evidence from India,” International Journal of Emerging Markets, 8(1), 41-64.
  • Alam, I. (2013). “Conducting Longitudinal Qualitative Research for New Service Development in Emerging Markets,” Mumbai: Marketing Metamorphosis, Transforming Lives, Nurturing Lifestyles. Proceedings of the 8th SIMSR Global Marketing Conference: pp. 217-222.
  • Alam, I. (2013). “Cultural Issues in New Service Development Research in Emerging Markets.” Discussant in 9th Royal Bank Research Seminar, Montreal, Canada.


  • American Marketing Association (AMA)
  • Academy of Marketing Science (AMS)
  • Product Development and Management Association (PDMA)
Spring 2015 Classes

MGMT 331:

    A study of the principles, concepts, and managerial policies pertaining to the marketing function within organizations. This course will focus upon the total quality management of the marketing functi
    on; consumer behavior; market research and information systems; policies pertaining to product and service development, pricing, promotion, physical distribution and sales; and the external marketing environment (e.g., law and ethics, globalization, technological change, and demographic diversity in the marketplace). Prerequisites: Junior standing. Restricted to School of Business majors and minors. Others may seek permission from the School of Business.
Read more.