Spring 2014
Office Hours:

Mondays: 9:00-10:00 a.m.
Wednesdays: 2:15-3:15 p.m.





Ian Alam

Professor of Marketing

School of Business

South Hall 115B2
1 College Circle
Geneseo, NY 14454

Ian Alam

Faculty Information


  • B.Com: University of Calcutta, India
  • MBA: Aligarh University, India
  • Masters of Business: Queensland University of Technology, Australia
  • Ph.D: University of Southern Queensland, Australia.

Research Interests

His research interests are in the areas of New Product and Service Development, International Marketing and Marketing Education. His research has been or is scheduled to be published in prestigious Marketing journals including: Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of International Marketing and Exporting. His research has also appeared in refereed proceedings of several professional meetings and conferences including American Marketing. Association’s Marketing Educators’ Conferences, World Marketing Congress, Australia and New Zealand Marketing Educators’ Conferences, Academy of International Business Conference and ANZAM Conference.

Publications and Professional Activities

  • Alam, I. (2013). “Customer interaction in service innovation: evidence from India,” International Journal of Emerging Markets, 8(1), 41-64.
  • Alam, I. (2013). “Conducting Longitudinal Qualitative Research for New Service Development in Emerging Markets,” Mumbai: Marketing Metamorphosis, Transforming Lives, Nurturing Lifestyles. Proceedings of the 8th SIMSR Global Marketing Conference: pp. 217-222.
  • Alam, I. (2013). “Cultural Issues in New Service Development Research in Emerging Markets.” Discussant in 9th Royal Bank Research Seminar, Montreal, Canada.


  • American Marketing Association (AMA)
  • Academy of Marketing Science (AMS)
  • Product Development and Management Association (PDMA)
My Classes

MGMT 334:
Marketing Communications

    An in-depth study of the fundamentals of promotion management and marketing communications. Topics include the consumer behavioral foundations of marketing communications, sales management and personal selling, advertising, sales promotion, public relations, publicity, and the role of integrated marketing communications in marketing management and total quality management. Prerequisites: MGMT 331. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Offered every fall

MGMT 338:
Internet Marketing

    The Internet has become a key technology for the practice of marketing. To thrive in this new digital age, marketers must rethink their strategies for the 4Ps and adapt them to today's new environment. This course is designed to help marketing students learn the art of managing a virtual market place and develop product, pricing, placement and promotion strategies relevant to this new model of business. Paraphrasing Philip Kotler's definiton of marketing, Internet Marketing is the process of building and maintaining customer relationships through on-line activities to facilitate the exchange of product and services that satisfy the goals of both customers and sellers. Although the use of digital technology is the key to Internet marketing, this course is not designed to create experts in web page programming languages. The class will include 40% lecture to discuss the basic concepts and theories and 60% hands-on exercises, web surfing, and learning activities that show the application of theories. Prerequisites: MGMT 331 and Junior status. Restricted to School of Business majors and minors. Others may seek permission from the School of Business. Offered every other fall