Social Media Guide
The Office of College Communications and Marketing maintains SUNY Geneseo's official social media presence.
Information for Departments and Groups
Individual departments and groups may create their own social media accounts, but must remember that the content posted and shared represents the college as a whole. Departments and groups with questions about the use of social media should contact the Director of Digital Communications.
Questions to Consider
Do we need a social media presence?
A successful social media presence features new, useful and interesting content on a regular basis. For a blog, this could mean posting once a week; for Facebook, once a day; for Twitter, once every few hours.
How does social media tie into your other communication efforts?
Think of social media as one tool in your communication toolbox. If you're sending out email, mailing newsletters, putting up posters, etc. to reach out to your audience, about how social media will compliment and coordinate with your other efforts.
What goals are we trying to achieve?
How will creating a social media presence help your department/organization reach its goals? Are you using the page to reach out to new constituents? To communicate with your current audience? To post updated information about your hours, programs, etc.? Defining the mission and purpose of your presence will enable you to craft and adhere to consistent message and purpose - across all your communications channels.
Who will monitor our presence?
Make sure to define a social media manager before starting your social media presence. This person is responsible for routinely posting engaging content and monitoring the account for comments, questions and spam messages.
Account Creation and Management
When you create a new social media account for your department, office, or group, it's important to do so using an office-wide email account. This way, if the person managing the account leaves Geneseo, management can be easily transferred to someone else.
Before creating a new social media account for your department, office, or group, you must identify and designate a social media manager for the account. If the account does not have a manager who is willing and able to regularly post comment and monitor the account, it is likely to become a defunct account that could negatively impact the reputation of your office or the college in general.
Content & Comment Guidelines
Social media is interactive. You should expect and encourage feedback and discussion!
What should I post?
Your social media account's content should directly relate to your department or organization and engage your audience directly. Feel free to ask quests or soliciting feedback. No matter what you post, your content should be aimed at starting or continuing dynamic conversations with your audience. Here are a few ideas for content inspiration.
Can I/should I post this?
Remember that activity on your social media accounts represents Geneseo as a whole to a large audience. Make sure that your posts carry out the spirit of the college's mission, values and goals. Be sensitive to topics that may be incendiary, or that may reflect poorly on the college. Do not post any copyrighted or questionably legal content, direct attacks on individuals or groups, libel, etc.
Content posted on social media should be accessible to everyone. If you post a JPEG with embedded text (for example, a poster for an upcoming event), people who use a screen reader will not have access to the text on the poster. It's best to post images without text, but if you need to include text, be sure to repeat the information in the social media post itself.
How do I handle negative comments?
Negative comments that don't violate our comment policy should either be ignored or should receive a polite, constructive response. You may not hide or remove a comment unless it includes profanity, constitutes a true threat or unlawful harassment, or is unrelated to the SUNY Geneseo content to which it is posted as a response. If you are unsure how to handle a negative comment, please contact the Director of Digital Communications.
Social Media Comment Policy
The State University of New York at Geneseo maintains an official presence on a number of social media platforms. These accounts are produced, maintained, and monitored by the Office of Communications and Marketing.
Comments, content, and links posted by other users on SUNY Geneseo social media content do not necessarily reflect the opinions or policies of the College. Links to other websites should not be construed as an endorsement of the organizations, entities, views or content contained therein. SUNY Geneseo is not responsible for the content of those external websites.
By posting content to any SUNY Geneseo social media page, users understand and acknowledge that this information is available to the public, and that other participants may use posted information beyond the control of SUNY Geneseo. Users who do not wish to have information they have made available via these sites used, published, copied and/or reprinted, should not post on SUNY Geneseo social media pages.
SUNY Geneseo may review content posted by other users to its official social media pages. Comments and dialogue about SUNY Geneseo social media content are welcome and encouraged. However, the College may hide or remove content that includes profanity (the College employs built-in profanity filters where available), constitutes a true threat or unlawful harassment, or is unrelated to the SUNY Geneseo content to which it is posted as a response.