Enrollment Management
The purpose of the Enrollment Management division is to work collaboratively with the entire Geneseo campus community to support students from the moment they discover Geneseo through graduation and beyond. The division works closely with the College to support enrollment management’s strategic and data-driven approach that informs ethical practices and promotes data integrity and transparency.
The Enrollment Management Division includes Enrollment Operations and Student Engagement, Office of Undergraduate Admissions, Graduate Admissions and Financial Aid. The departments work in unison to support students throughout the admissions and enrollment process, from prospect through graduation. Our approach is collaborative, comprehensive, and most importantly, student-centered.
Enrollment Strategic Priorities: Access and Affordability, Outreach, and Student Success
Led by Enrollment Management, the enrollment strategic plan invites the Geneseo community to support a holistic approach to enrollment management that is student-centered and focuses on developing a culture of data-informed decision-making that is collaborative and comprehensive.
The enrollment strategic plan will analyze current data and predictive models for the next 5 years and develop an outreach and marketing strategy to meet enrollment goals. This includes expansion of audience, enhancement of messaging targeted towards specific demographics, and engagement with students throughout the lifecycle of their campus experience. The shift to a life cycle model will enhance the student experience and engage students from prospect, matriculation, graduation and beyond to improve yield, performance, student success and retention.
The enrollment strategic plan supports six key priorities designed to stabilize enrollment, improve retention, and support students throughout their time at Geneseo.
- 1. Expand diversity and the number of first-generation students to represent 30 percent of the overall student population by 2027.
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Desired outcomes and actions:
- Growth in the number of formalized partnerships with community-based organizations focused on college prep.
- Percentage growth of enrolled Pell students
- Expanded number of diverse and first-generation student prospects and inquiries.
- Growth in submitted and completed applications of diverse and first-generation students.
- Increased enrollment of diverse students and students that identify as first-generation.
- Expanded number of on-campus programs and events focused on first-generation students.
- 2. Decrease post-graduation college-related debt by 10% by 2027.
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Desired outcomes and actions:
- Reduction in the number of students withdrawing and not persisting because of financial hardships.
- Increase in the number of foundation grants for new students based on financial need.
- Increase the number of need-based continuing student grants awarded by the Foundation.
- Growth in the percentage of students participating in Federal work study.
- Expanded number of first-generation scholarships awarded to students.
- Lower percentage of students receiving the maximum federal loans.
- 3. Increase transfer enrollment to represent 25 percent of the overall student population by 2027.
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Desired outcomes and actions:
- Increased engagement with community college advisors and other stakeholders at the college.
- Growth in the number of new 2+2 articulation and guaranteed transfer agreements with community colleges.
- Growth in transfer applications.
- Improved transfer application completion rates.
- Increase in the number of transfers admitted to the college.
- Improve the timeline for admitted transfer students receiving a credit evaluation.
- Improved yield of transfer admits.
- Growth in transfer enrollment.
- Improved persistence and graduation rates of transfer students.
- Increase in foundation awards for transfer students.
- 4. Increase out-of-state enrollment (domestic and international) to represent 10% of the overall student population.
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Desired outcomes and actions:
- Expanded number of in-person and virtual recruitment and outreach events designed to attract out-of-state and international students.
- Growth in the number of out-of-state and international high school visits and college fairs.
- Growth in the number of recruitment events hosted by alumni volunteers (e.g., college fairs, alumni interviews).
- Growth in out-of-state and international applications.
- Improved out-of-state and international application completion rates.
- Increase in the number of out-of-state and international students admitted to the college.
- Improved yield of out-of-state and international admits.
- Increased out-of-state and international enrollment.
- 5. Graduate Enrollment Goals: Expand graduate enrollment by 100 students through new program development by 2027.
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Desired outcomes and actions:
- Expanded number of in-person and virtual recruitment and outreach events designed to attract new graduate students.
- Growth in the number of new graduate programs (majors, micro-credentials).
- Grow graduate prospects and inquiries.
- Growth in graduate applications.
- Improved graduate application completion rates.
- Increase in the number of graduate students admitted to the college.
- Improved yield of graduate admits.
- Increased master’s enrollment.
- 6. Engage 250 pre-college summer high school students (in-person and virtual) by 2027.
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Desired outcomes and actions:
- Expanded number of MOU/ partnership agreements to host summer programming on Geneseo’s campus.
- Growth in the number of pre-college summer prospects and inquiries.
- Growth in pre-college summer applications.
- Increased number of low-income, first-generation, students of color enrolled in summer programming.
- Growth in overall pre-college summer enrollment.
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